Reviewed · FLORENCE FOOD TOURS
Florence Foodie Tour – Tasting Tuscany’s Local Flavors
Florence’s best food experiences are often tucked between workshops and small shops, and this tour makes that mix its main attraction. In roughly three hours, you can move from a warm slice of schiacciata and Tuscan cheese to lampredotto, gelato, wine, and cantucci with Vinsanto.
I like the broad tasting menu, which includes both familiar treats and foods you might not order alone. I also like the personal shopper, since you can ask for more help with leather, gold, perfumes, or gifts rather than follow a fixed shopping route. The main consideration is that this is part food tour and part artisan-shopping walk, so it may not suit you if you want three hours focused only on markets and restaurants.
Key points at a glance
- Taste more than snacks: Expect schiacciata, cured meats, cheeses, crostini, street food, gelato, wine, olive oil, truffle sauces, and Tuscan sweets.
- Try lampredotto and coccoli: These local specialties give you a better sense of Florence than a standard pizza-and-pasta stop.
- Meet under the green umbrella: The tour begins at Piazza di San Lorenzo with Florence Free Tour-Tale.
- Shop for Florentine crafts: The route may include leather, gold, jewelry, handmade perfume, and marble paper.
- Ask for a tailored route: A personal shopper can shape the experience around your interests.
- Allow for a walking tour: Transportation and hotel pickup are not included, and the end point is on Via dei Tosinghi.
A Florence food walk with a shopping detour

This is a small taste of Florence in the most practical sense. You eat, walk, browse, and learn what makes local products different from ordinary souvenirs.
The food list is unusually wide for a three-hour tour. You are not limited to one plate or one market counter. Instead, the tastings range from bread and cold cuts to a famous offal sandwich, from wine and oil to dessert wine and gelato.
At the same time, the tour introduces you to local making traditions. Tuscan leather and Florentine gold are central to the shopping side, with handmade perfume, jewelry, and marble paper also included in the plan. That gives you a chance to compare food craftsmanship with the city’s long-standing decorative trades.
I would think of this as a compact introduction rather than a full food education. You will sample many things, but the short duration means each stop may be brief. That is part of the appeal if your Florence schedule is tight, but it also means you should not expect a long sit-down meal.
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Starting under the green umbrella at San Lorenzo

The meeting point is Piazza di San Lorenzo, at Florence Free Tour-Tale. Look for the green umbrella, a useful detail in a busy square.
The starting location is central and near public transportation. No pickup is provided, so plan to reach the piazza on your own and give yourself time to find the meeting point. A mobile ticket is accepted, and the tour is offered in English.
The listed endpoint is Via dei Tosinghi. It is described as a suggested endpoint, since the route can be adjusted around your preferences. That flexibility matters if you want to spend more time on food, shopping, or particular types of handmade goods.
The group can reach up to 26 people. That is not an intimate private walk, though the personal-shopping element may make the route feel more responsive than a standard large-group sightseeing tour. If you have a strong preference for leather, perfume, jewelry, or food, say so early.
Schiacciata, cured meats, and Tuscan cheese

The first food stops set the tone with freshly baked schiacciata, cured meats, and Tuscan cheeses. Schiacciata is a flat, olive-oil-rich bread that works especially well with salty meats and creamy or firm cheeses.
This is a smart opening tasting because it gives you a simple comparison point. You can pay attention to the bread itself, the quality of the olive oil, and the way local cheeses and cured meats are paired.
You will also try crostini with local toppings. Crostini are small toasted bread slices, often used as a base for savory spreads or seasonal toppings. The exact toppings can vary, but the tour promises local versions rather than generic party snacks.
I like this part for first-time visitors because it introduces several Tuscan staples without requiring you to order a full plate. It is also a useful way to learn what you enjoy before choosing restaurants for later meals.
Lampredotto and coccoli, Florence on a plate

The street-food portion includes lampredotto and coccoli. These are the foods that make the tour more interesting than a safe list of pasta, pizza, and gelato.
Lampredotto is a Florence specialty made from the cow’s fourth stomach. It is commonly served as a sandwich, and it has a chewy texture and strong local identity. If you are cautious about offal, this is a good setting to try a small portion with guidance rather than commit to a full meal.
Coccoli are fried dough bites, usually associated with Tuscan snack food. Their simple, warm, savory character offers a nice contrast to lampredotto.
This is also where the tour becomes useful for people who want to eat like a local without guessing. You may decide lampredotto is not for you, and that is fine. A short tasting lets you make the call without turning curiosity into an expensive mistake.
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Wine, oil, vinegar, and truffle flavors

Two glasses of Tuscan wine are included: Chianti Classico and Vernaccia. These offer a basic introduction to two well-known Tuscan wine styles.
Chianti Classico is generally associated with red wine from the central Tuscan hills. Vernaccia is a white wine linked with San Gimignano. The pairing gives you a simple red-versus-white comparison during the walk.
You will also taste extra virgin olive oil and balsamic vinegar, along with truffle sauces. These are small products that many people buy as gifts, but tasting them first is important. Packaging can make an item look local, yet the flavor tells you far more about what you actually want to take home.
The two wine servings are included, but the tour is still primarily a tasting walk, not a winery visit. If you want a long discussion of vineyards or a seated wine lesson, this may feel too brief. If you want a few regional samples while exploring Florence, the format works well.
Gelato, cantucci, and Vinsanto at the finish

The sweet side includes artisan gelato and cantucci with Vinsanto. Gelato gives you a familiar Florence pleasure, while the cantucci and dessert wine combination feels more distinctly Tuscan.
Cantucci are crisp almond biscuits traditionally softened by dipping them in Vinsanto. The pairing is a fitting finish because it shows how a simple sweet can be connected to a local drinking custom.
The tour also includes sweets and coffee according to the tasting details reflected in the experience. Since the itinerary is built around several small stops, you should pace yourself. The individual portions may be modest, but the total amount of food can add up quickly when bread, meats, cheese, fried dough, street food, wine, gelato, and dessert all appear in one morning or afternoon.
If you have dietary restrictions, ask before booking. The supplied details do not specify vegetarian, vegan, gluten-free, allergy, or alcohol-free alternatives.
Florence’s leather, gold, perfume, and marble paper

The shopping section is not an afterthought. You will visit artisan workshops connected with Tuscan leather and Florentine gold, with additional stops for handmade perfume, jewelry, and marble papers.
Florentine leather is one of the city’s most recognizable shopping categories. A guided visit can help you compare handmade work with mass-produced goods, though the tour details do not promise a particular workshop or a guaranteed purchase. You should treat the stops as a chance to learn and browse, not as an obligation to buy.
Florentine gold and jewelry suit shoppers who want something more lasting than a food souvenir. Handmade perfume offers a lighter option, while marble paper is easy to carry and can work well as a card, notebook cover, or small gift.
The value here depends on your interests. If you want help finding local crafts and would rather not spend hours sorting through shops alone, the personal shopper is useful. If you dislike shopping during sightseeing, you may find this section takes time away from food.
What the personal shopper changes

The personal shopper is the feature that makes this tour less rigid. The route can be shaped around your own needs and preferences, with the option to focus more closely on certain products.
You might ask for more attention to leather, or you might prefer perfume and paper. You could also make food the priority and treat the shopping stops as a quick introduction. The information provided does not promise that every participant will receive a private shopping session, so I would clarify how much individual guidance is available when you book.
Guide Silvia is closely associated with the experience and is described as particularly helpful with local shops and food stops. Another account names Roberta, which suggests the guide may vary. If meeting a specific guide matters to you, confirm that before booking rather than assuming Silvia will lead every departure.
Is $89.36 a fair price?

At $89.36 per person, the tour is not the cheapest way to grab a snack in Florence. Its value comes from the number of tastings and the shopping guidance packed into about three hours.
You receive freshly baked bread with cured meats and cheese, crostini, seasonal street food, gelato, two wines, oil and vinegar, truffle sauces, and a Tuscan dessert pairing. You also receive a guided walk through artisan shops. Buying all those items separately could cost a similar amount, but the real benefit is having someone explain what you are tasting and where to look for local products.
The price makes the most sense if you plan to use the tour as an orientation for the rest of your stay. You can note which foods you want to order again and which shops or product types deserve a return visit.
It makes less sense if you are mainly looking for a large meal. The tour includes many tastings, but tasting portions are not the same as lunch or dinner. You may still want a proper meal afterward, especially if you have a big appetite.
Who will enjoy this three-hour route?
I would recommend this experience to first-time visitors who want a quick introduction to Florence’s food and shopping culture. It also suits couples, families, and small groups who do not all want the same thing from a tour.
Food-focused visitors will appreciate the range, particularly the chance to try lampredotto, coccoli, local crostini, and regional wines. Shoppers will value the access to leather, gold, perfume, jewelry, and marble paper without having to plan every stop themselves.
It is less suitable if you need a fully private tour, a seated restaurant meal, or a strict dietary plan. The maximum group size is 26, and the tour does not state that special menus can be arranged.
The walking format also requires you to manage your own arrival and departure. There is no transportation or hotel pickup. Since the route depends on good weather, keep some flexibility in your Florence schedule.
Booking details worth knowing
Confirmation is sent within 48 hours of booking, subject to availability. Free cancellation is available if you cancel at least 24 hours before the start time. Changes or cancellations inside that window are not accepted for a refund.
Bad weather can lead to a new date or a full refund. The tour also requires a minimum number of participants, so a departure can be changed or canceled if that minimum is not reached.
Most people can take part, and the tour is near public transportation. The duration is about three hours, but tasting stops and personalized shopping requests can affect the rhythm of the walk.
Should you book the Florence Foodie Tour?
Book it if you want many small tastes plus local shopping help in one compact outing. The strongest reasons are the unusual food choices, the two Tuscan wines, and the chance to see products such as leather, gold, perfume, and marble paper with a guide.
Skip it if your main goal is a long, restaurant-style meal or a tightly focused wine tour. At $89.36, the tour earns its price through variety and guidance, not through quantity at one table.
For most first visits, I would choose it early in a Florence stay. You can use the food discoveries to shape later meals and return to the shops that caught your eye. Just arrive at the green umbrella on time, keep an open mind about lampredotto, and confirm the guide and any dietary needs before you go.
FAQ
How much does the Florence Foodie Tour cost?
The price is $89.36 per person.
How long does the tour last?
The tour lasts approximately three hours.
What language is the tour offered in?
The tour is offered in English.
Where does the tour start?
It starts at Florence Free Tour-Tale in Piazza di San Lorenzo, Florence. Look for the green umbrella.
Where does the tour end?
The suggested endpoint is Via dei Tosinghi in Florence.
Is transportation included?
No. Transportation, hotel pickup, and drop-off services are not included.
What food and drinks are included?
The tastings include schiacciata with cured meats and Tuscan cheeses, crostini, seasonal street food such as lampredotto and coccoli, artisan gelato, two glasses of Tuscan wine, olive oil, balsamic vinegar, truffle sauces, and cantucci with Vinsanto.
How large can the group be?
The maximum group size is 26 people.
Can I cancel for a full refund?
Yes. You can cancel at least 24 hours before the experience start time for a full refund. Poor weather or failure to reach the minimum number of participants may result in a different date or a full refund.
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