Reviewed · FLORENCE WINE TASTINGS
Ferrari Parmesan Cheese Balsamic Vinegar wine & food PRIVATE TOUR from FLORENCE
Modena gives you a fine Italian double feature: food made slowly and cars made to move fast. This private trip pairs traditional balsamic vinegar and Parmigiano Reggiano in Castelvetro di Modena with the colorful Ferrari Museum, all without the bother of driving from Florence yourself.
I like the hotel pickup and the private Mercedes sedan or minivan, especially for a long day on the road. I also like the freedom to shape the outing with your driver, as Roberto helped one couple add a Ferrari test drive. The catch is the price, $599.25 per person, before several important extras.
Key points to know before booking

- Two very different Modena experiences: Start with protected food traditions, then switch gears at the Ferrari Museum.
- Private transport from Florence: Hotel pickup, drop-off, air conditioning, Wi-Fi, and refreshments are included.
- Roberto and Tomas receive special praise: Both drivers are named for friendly service and careful planning.
- Budget for the add-ons: Ferrari admission, lunch, Lambrusco tasting, and the Parmesan visit and tasting are not included.
- A long but efficient day: The tour is listed at about 10 hours, while the included door-to-door service is described as 8 hours.
- Best for small groups: Two to eight people can travel together, with a vegetarian option available if requested in advance.
Why Modena makes a strong day trip from Florence

Florence is packed with Renaissance art, grand churches, and famous museums. After several days there, a change of subject can be welcome. This outing takes you north into the Modena area, where two local traditions share the stage: food production shaped by strict rules and Ferrari, a symbol of Italian speed and design.
The appeal is the contrast. At the first stop, you focus on time, care, and aging. At the second, you look at polished machines built for performance. You get a more varied day than a standard city sightseeing tour, though the drive means you should be ready for a full schedule.
The trip begins at 8:30 a.m. with pickup from your hotel. Since this is a private activity, your group does not have to follow the pace of strangers. That matters when one person wants more time with the cheese maker, another wants lunch, and someone else wants to linger over the cars.
The exact timing can shift because the experience is customizable. Still, you should plan on most of the day. The published details describe approximately 10 hours overall and also call the service an 8-hour door-to-door tour. I would treat it as a full-day commitment and avoid scheduling an evening reservation in Florence too close to your expected return.
More wine tastings in Florence:
- Tuscany Day Trip from Florence: Siena, San Gimignano, Pisa and Lunch at a Winery
★ 5.0 · 21,634 reviews - Florence: Pasta Cooking Class with Unlimited Wine
★ 4.9 · 10,285 reviews - Florence: Chianti Wineries Tour with Wine Tasting
★ 4.5 · 8,301 reviews
Riding from Florence in a private Mercedes

The vehicle is one of the practical strengths here. You travel in an air-conditioned Mercedes sedan or minivan, with hotel pickup and drop-off, onboard Wi-Fi, and refreshments. For the Florence to Modena route, that comfort is worth more than it would be on a short transfer.
You also avoid navigating Italian roads, parking, and unfamiliar city streets. Your English-speaking driver handles the transport while you look out the window or rest between stops. A private vehicle makes the experience especially useful for families, couples, and small groups that want a food and car day without joining a large coach.
The maximum group size is eight, and at least two people are required to book. A sedan should suit a small party, while a minivan makes more sense for a larger group or anyone who prefers extra room. Wi-Fi is available, though I would regard it as a helpful extra rather than the reason to choose the tour.
The driver is also part of the experience. Roberto is specifically praised for being casual and friendly, and his advice about not missing the Ferrari test drive in Modena added another possibility to one couple’s day. Tomas is credited with planning a particularly well-organized outing. Driver quality can make or break a long private tour, so those names are worth noting when you request or confirm your booking.
Castelvetro di Modena and the patient art of balsamic vinegar
The first major stop is Castelvetro di Modena, with about six hours allocated to the food-focused portion. That does not mean six hours of standing in one tasting room. It gives the day room for the balsamic vinegar and Parmigiano Reggiano visits, lunch, and the local food culture that links them.
The balsamic visit centers on how the vinegar is made. You learn about traditional methods and the role of locally grown ingredients. Tastings are an important part of the stop, since the point is not only to hear about the product but also to notice how it tastes.
The protected designation matters here. DOP, or Protected Designation of Origin, sets rules around where products come from and how they are made. That helps explain why this is not simply a shopping stop for a generic bottle of sweet vinegar. You are being introduced to a local product whose identity depends on place and method.
I like this part because it slows the day down. Ferrari is easy to understand at a glance: bright cars, famous shapes, instant drama. Balsamic vinegar asks you to pay attention to small differences. The tasting gives you a way to connect the product with the production process.
The supplied details do not specify the exact producer, tasting format, or length of each visit. You should not assume a particular number of samples or a farm-style setting. What is clear is that the Parmesan visit and tasting are separate costs, so ask how much those fees will be before the day begins.
Seeing how Parmigiano Reggiano is made

Parmigiano Reggiano is commonly called Parmesan in English, but the protected Italian name carries specific production rules. The visit gives you a closer look at how this famous cheese is produced and allows you to taste it as part of the experience.
This is a good match with the balsamic stop. The cheese offers a savory counterpoint to the vinegar, and both products are tied to local methods rather than quick tourist presentation. You can expect the guide or producer to explain the process, though the available details do not promise a particular factory, aging room, or tour language beyond the driver speaking English.
The fee is not included. That is one of the main things to clarify before booking, since the advertised per-person price does not cover all the tastings. The same applies to a Lambrusco tasting later in the day. I would ask for an estimate of the total extras so the attractive headline price does not become a surprise at the end.
More cheese and charcuterie tastings in Florence:
- Florence: Flambé Cheese Wheel Truffle Pasta Class & Tiramisù
★ 5.0 · 190 reviews - Experience Chianti & Cheese w/ 3 wineries & dairy visit—max 8 pp
★ 5.0 · 128 reviews - Tuscany Private Tour with Wine and Cheese Tasting from Florence
★ 4.5 · 17 reviews - Italian Charcuterie & Cheese Board with Wine or Beer Pairing
★ 5.0 · 12 reviews
Lunch and a glass of Lambrusco

Lunch is not included, but time is set aside for it. That gives you useful flexibility. You can choose what suits your group rather than being locked into a fixed meal, although the tour details do not name a restaurant or provide a meal price.
Lambrusco is the local sparkling red wine associated with the Modena area. The day may include the chance to have it with lunch, but a Lambrusco tasting is an extra charge. If wine is important to you, ask whether the tasting is part of your planned schedule and what it costs.
The lunch pause also keeps the day from becoming a parade of quick stops. Food visits are better when you have time to sit down and eat. Still, you should budget separately for the meal and any drinks. The tour price covers the private transport and driver service, not the full cost of eating and tasting your way through the region.
A vegetarian option is available if you request it when booking. That is helpful, but the information does not spell out the exact menu or restaurant. Give the operator clear notice rather than waiting until the morning of the tour.
The Ferrari Museum after lunch

After the food portion, the pace changes. The Ferrari Museum offers a look at the brand’s cars, design, and success. The description promises a colorful, grand presentation, and the visit is allocated about one hour.
One hour is enough for a focused museum stop, especially if you are most interested in the cars themselves. It may feel short if you want to read every display or spend time examining each model. I would treat this as an introduction rather than an all-day museum visit.
The Ferrari Museum entrance fee is not included. That is another cost to add to your budget. The supplied information does not state the current ticket price, so check the amount at booking or before departure.
The Ferrari stop will suit dedicated car fans, but it can also work for people who are not serious enthusiasts. The display has the visual pull of a design exhibition, and the private driver can add useful context. One driver, Roberto, encouraged a couple to consider a Ferrari test drive in Modena. That activity is not included in the tour details, so think of it only as a possible extra to discuss, not a promised part of the day.
What the $599.25 price really covers

At $599.25 per person, this is a premium excursion. The value depends heavily on how much your group values privacy, direct transport, and a driver who can help shape the day.
You are paying for hotel pickup and return, a private air-conditioned Mercedes, an English-speaking driver, Wi-Fi, refreshments, and a full day built around your group. If you tried to combine Florence to Modena transport, local taxis, food visits, lunch, and the museum on your own, the planning would take time and the costs could still add up.
The price is harder to justify for one or two people who mainly want to see the Ferrari Museum. A public transport plan or a simpler museum visit could cost less, although it would not provide the same door-to-door service or food stops.
For four to eight people, the private format becomes more sensible because the vehicle and driver costs are spread across the group. Group discounts are offered, but the exact reduction is not provided, so ask for the group rate rather than assuming one.
Remember to add:
- Ferrari Museum admission
- Parmigiano Reggiano visit and tasting
- Lambrusco tasting
- Lunch
Those extras are not minor details. They affect the final cost and should be part of your decision from the beginning.
Who will enjoy this private day most

I would recommend this for a small group that wants several sides of Modena in one organized day. Food lovers get the vinegar and cheese visits. Car fans get the Ferrari Museum. Everyone gets a private vehicle and a driver who can help connect the stops.
It is also a good fit for visitors staying in Florence who do not want to rent a car. The route is long, and the comfort of being picked up at your hotel matters. Families and older visitors may also appreciate avoiding train changes and local transfers.
The tour is less suitable if you want a slow, single-subject food day. The Ferrari Museum changes the mood, and the return drive makes this a demanding schedule. It may also disappoint anyone looking for a fully all-inclusive price, since several central items are billed separately.
A moderate level of physical fitness is recommended. No specific mobility information is provided, so ask the operator if you have concerns about walking, standing, or access at the individual stops. The outing runs in all weather, so dress for the forecast.
Service, flexibility, and the booking details that matter
The strongest service detail is the private format. You can talk with your own driver, ask questions, and discuss timing without waiting for a large group. Roberto’s friendly approach and Tomas’s planning skill suggest that the human side of the tour is a major part of its value.
Confirmation is sent within 48 hours of booking, subject to availability. The starting time is 8:30 a.m., and hotel pickup is provided. Since the exact meeting point depends on your accommodation, confirm the pickup address in advance.
The experience requires a minimum of two people and accepts up to eight. It operates in all weather. The cancellation terms are strict: the experience is non-refundable and cannot be changed for any reason. I would only book once your Florence dates and group plans are firm.
Should you book this Modena tour?
Book it if you want a polished private day that combines Parmigiano Reggiano, balsamic vinegar, and Ferrari without handling the transport yourself. It is particularly good for a group of four or more, and the named drivers Roberto and Tomas add confidence that the day can feel personal rather than mechanical.
Think twice if your budget is tight or if you expect lunch, tastings, and museum admission to be included. Add those costs first. If the total still feels fair for a private Mercedes, hotel pickup, and a full day beyond Florence, this is a smart choice for food and car enthusiasts who want Modena in one efficient outing.
FAQ
Where does this private tour begin?
The tour begins with hotel pickup in Florence at 8:30 a.m.
How long does the tour last?
The experience is approximately 10 hours. The included service is also described as an 8-hour door-to-door tour, so plan for a full day.
What vehicle is used?
Transport is provided in a luxury, air-conditioned Mercedes sedan or minivan.
Is hotel pickup and drop-off included?
Yes. Hotel pickup and drop-off are included.
Is the tour private?
Yes. Only your group participates, with a minimum of two people and a maximum of eight.
Are Ferrari Museum tickets included?
No. Ferrari Museum entrance fees are not included.
Is lunch included?
No. Lunch is not included, but time is allotted for a meal.
Are the tastings included?
No. The Parmigiano Reggiano visit and tasting and the Lambrusco tasting are not included.
More food and market tours in Florence
- Winner 2025 Florence Sunset Food & Wine Tour by Eating Europe
★ 5.0 · 5,015 reviews - Florence: Cinque Terre Park Day Trip with Optional Street Food
★ 4.5 · 3,593 reviews - From Florence: Tuscany Wine & Food Tour with Guide
★ 4.9 · 1,746 reviews - Small Group Cooking Class & Market Food Tour in Florence
★ 5.0 · 1,574 reviews
Recently added around Florence
- Accademia and Uffizi Small-group Guided Tour★ 4.5 · 8 reviews
- The David from Michelangelo.★ 5.0 · 3 reviews
- Combo: Accademia + walking + Uffizi Galleries Guided Tour★ 3.5 · 6 reviews
- The Complete Wine Tour Brunello, Nobile, Chianti wine experience★ 4.0 · 7 reviews
- The Best of Tuscany in 3 Days★ 4.5 · 13 reviews
- The Cooking Lab – Authentic Food Experience★ 5.0 · 113 reviews
- Florence Central Market Food Tour – Private Tour★ 4.0 · 7 reviews
- Family Friendly Florence Private City Tour★ 5.0 · 47 reviews
Florence Wine Tastings, compared.

Tuscany Day Trip from Florence: Siena, San Gimignano, Pisa and Lunch at a Winery
Read our review →
Small-Group Wine Tasting Experience in the Tuscan Countryside
Read our review →
Pasta & Tiramisu Cooking Class with Unlimited Wine
Read our review →
Pisa, Siena and San Gimignano Day Trip with Lunch & Wine Pairing
Read our review →
SMALL-GROUP Wine Safaris: Tuscan Wine Tasting Tours from Florence
Read our review →Browse the lists this tour appears in


